Redesigning how a nation books its flights
Nine header menus down to five: the new information architecture and design system of a national airline.

These are the projects that have kept me busy lately...
Nine header menus down to five: the new information architecture and design system of a national airline.
A design system built from scratch while its products were still wireframes, shared by three design teams.
Two years designing a platform that manages many WordPress sites, and the design system behind it.
I’m stuck in the designer’s paradox: everyone wants to see projects, but almost everyone makes me sign NDAs.
So what you see above is the how, not the who. The problems, the decisions and what came out of them are real. The names and logos stay in the drawer, which is exactly where I’d keep yours.
If you’ve taken a liking to me and want to get in touch, tell me about the project, the talk or your theories about Area 51. Write to me, or book a call.