MY workflow
This is the way I work. The way I think. The way I like to make things happen
getting curious
I carry out thorough preliminary work to understand the project, the company, the context, and the most relevant initial needs.
I propose different stages of research to identify the client’s problems (brand identity, processes, target audience, obstacles, context...).
How I do that?
Heuristics audits
Data and analytics
User testing
Ethnographic observations
Product analysis
getting clear
I carry out thorough preliminary work to understand the project, the company, the context, and the most relevant initial needs.
The key lies in identifying the problem and possible solutions, exploring different methods to achieve them.
How I do that?
Brand Strategy
Branding
Narrative
Brand Voice & Tone
Digital Strategy
Roadmapping
SEO
SEM
Social Ads
Social Media Management
Content Strategy
Architecture of Information
User Flows
Wireframes
Prototypes
Visual and Creative Strategy
Design Systems
Art Direction
getting things done
I implement the solutions identified in the previous step, using the most suitable tools and processes.
How I do that?
Interaction Design
User Interface Design (UI Design)
User testing
Service Design
Design of Documentation for Devs
getting better
Through feedback, I evaluate results and refine the process, ensuring continuous improvement and alignment with the client’s goals
work
workflow
about me
contact
MY workflow
This is the way I work. The way I think. The way I like to make things happen
getting curious
I carry out thorough preliminary work to understand the project, the company, the context, and the most relevant initial needs.
I propose different stages of research to identify the client’s problems (brand identity, processes, target audience, obstacles, context...).
How I do that?
Heuristics audits
Data and analytics
User testing
Ethnographic observations
Product analysis
getting clear
I carry out thorough preliminary work to understand the project, the company, the context, and the most relevant initial needs.
The key lies in identifying the problem and possible solutions, exploring different methods to achieve them.
How I do that?
Brand Strategy
Branding
Narrative
Brand Voice & Tone
Digital Strategy
Roadmapping
SEO
SEM
Social Ads
Social Media Management
Content Strategy
Architecture of Information
User Flows
Wireframes
Prototypes
Visual and Creative Strategy
Design Systems
Art Direction
getting things done
I implement the solutions identified in the previous step, using the most suitable tools and processes.
How I do that?
Interaction Design
User Interface Design (UI Design)
User testing
Service Design
Design of Documentation for Devs
getting better
Through feedback, I evaluate results and refine the process, ensuring continuous improvement and alignment with the client’s goals
work
workflow
about me
contact
MY workflow
This is the way I work. The way I think. The way I like to make things happen
getting curious
I carry out thorough preliminary work to understand the project, the company, the context, and the most relevant initial needs.
I propose different stages of research to identify the client’s problems (brand identity, processes, target audience, obstacles, context...).
How I do that?
Heuristics audits
Data and analytics
User testing
Ethnographic observations
Product analysis
getting clear
I analyze and draw conclusions in order to define a strategy.
The key lies in identifying the problem and possible solutions, exploring different methods to achieve them.
How I do that?
Brand Strategy
Branding
Narrative
Brand Voice & Tone
Digital Strategy
Roadmapping
SEO
SEM
Social Ads
Social Media Management
Content Strategy
Architecture of Information
User Flows
Wireframes
Prototypes
Visual and Creative Strategy
Design Systems
Art Direction
getting things done
I implement the solutions identified in the previous step, using the most suitable tools and processes.
How I do that?
Interaction Design
User Interface Design (UI Design)
User testing
Service Design
Design of Documentation for Devs
getting better
Through feedback, I evaluate results and refine the process, ensuring continuous improvement and alignment with the client’s goals