Who I am

As a Design System Manager, I create, manage, and document scalable design systems for agency clients, ensuring consistency and efficiency across digital products. My work includes defining design tokens, component libraries, and guidelines, while collaborating with developers, product managers, and stakeholders to guarantee proper adoption and governance.

These projects are conceived as continuous growth and maintenance initiatives, evolving alongside the digital strategies of each client. I focus on building systems that improve workflows, reduce design debt, and provide teams with a clear framework for delivering high-quality products.

As a freelancer, I specialize in developing a robust user experience for my clients’ products. This involves creating wireframes and prototypes for new functionalities. Additionally, I organize and conduct meetings and presentations with clients to showcase prototypes and present new ideas.

My role also encompasses decision-making, design, and documentation of product or feature navigation flows. I address usability issues and strive to provide the best possible solutions. I maintain seamless communication with the development team, resolving queries about the design or functionality of the designed features.

My main clients include companies I can’t name due to NDAs, for whom I developed design systems that reinforce their brand identity and support long-term scalability

Throughout my career, I have collaborated with renowned studios and consulting firms such as Hanzo, Frog, Xeito, Lucid, Avantgarde, or Mosano, working with diverse clients ranging from major brands like MAPFRE, Orange or Fujifilm to emerging startups such as Penzilla, Salescaling, EzzingSolar and Stylib, to name a few examples.

As a professor, my commitment revolves around sharing my knowledge and passionate dedication with the next generation of user experience (UX) designers. My role includes overseeing the entire academic experience of students, providing guidance and support throughout their learning journey.

Additionally, I play a crucial role in reviewing and assessing students’ portfolios, offering valuable advice on career choices that align with their skills and professional aspirations.

Fascinating experience in the world of renewable energy, specifically in the field of wind energy. I served as the designer for the company’s flagship product: ARSOS. This SCADA system was designed for the efficient control and maintenance of wind farms, aiming for automation and optimization through the implementation of Artificial Intelligence in the startup of turbines.

Coordinating with the development team is crucial to determine the best approach between the designed features and the frameworks/technologies used. Furthermore, I oversee the deliverables of the development team to ensure they align with prior approvals.

Furthermore, I provided support to other departments of the company in matters related to graphic design. I consistently kept a keen eye on the market, continuously exploring other SCADA products to stay abreast of the latest trends and advancements in the industry.

As a designer in a company specialized in developing an online billing SaaS, my primary responsibility was to facilitate visions for improving the current product and propose new business ideas. This process involved research, conception, and the creation of wireframes, sketches, prototypes, and mock-ups.

In my day-to-day activities, the creation of wireframes and prototypes was crucial for the introduction of new features and products. I actively participated in meetings and presentations with clients, showcasing prototypes and presenting new ideas. Additionally, I established and maintained a robust and well-documented design system, thereby contributing to achieving visual and functional coherence in all aspects of projects.

My focus was oriented towards user-centered design, involving rapid and iterative testing to continuously refine the product design. A fundamental aspect of my role included identifying and preparing user stories through user journeys and interviews with real users. This collaborative approach allowed for proposing viable solutions aimed at enhancing the user experience within the context of online billing.

Through my work, I contributed to the development of a SaaS that not only met user expectations but also contributed to the company’s growth and its active user base.

Social network dedicated to connecting consumers with businesses, focused on facilitating relational marketing and loyalty cards. In day-to-day tasks, my work involved translating abstract concepts into a coherent information architecture and developing wireframes and mockups that led to intuitive user experiences.

My responsibilities also extended to making strategic decisions by documenting the navigation flows of new features while maintaining seamless communication with the development team.

The coordination between two applications, one for businesses and the other for end consumers, entailed in-depth research, conceptualization, and the creation of wireframes, sketches, prototypes, and mockups for digital products. This process allowed us to build consistent products, unified under the umbrella of a single brand, providing a comprehensive and seamless experience for both businesses and end consumers. The daily challenge was to ensure that each interaction within the social network was intuitive, engaging, and aligned with the goals of relational marketing and loyalty of the platform, supported by a robust design system.

As a founding partner specializing in the creativity of the company, my primary focus was to lead the development of the overall design and style, both for publications and advertising campaigns. Additionally, we successfully ventured into the digital realm, driving the transformation process for various companies by creating digital products, including applications for the burgeoning smartphone market.

• RevolutionJune 2012 - September 2012
• McCann EricksonSeptember 2009 - June 2011
• IdeaSeptember 2007 - September 2008
• DDB MadridJune 2007 - September 2007